9 September 2026 · The copy for your twelve new autumn images. One set of five primaries and five headlines runs across all of them, so the pictures are the only thing that changes between the ads. Three of the five headlines and four of the five primaries are your own words, either lines that have already earned in the account or wording taken straight off your new season page. Two of the five headlines and the opening primary name the season directly, so the set reads as autumn rather than as copy that happens to be running in September.
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Autumn 2026 — all twelve images12 statics · 5 primaries · 5 headlines · no discount
Cold and broad audiences on the Post Rebrand Evergreen campaign. No offer on this round.
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All ten lines ride on all twelve images, and Meta matches the line to the person. Four of the five primaries are wording that has already earned money in your account, kept at their original length. The fifth is lifted off your own new season page, so the ad and the page it clicks through to say the same thing. The season is named in the opening primary and in two of the five headlines, and the warmth argument sits inside the body that already returns best for you, so autumn is said clearly without rewriting the lines that work.
Primary Text
P1 · The new season EditedRevised since your edit
A new season means returning to the things we love.
Natural fibres, rich colour palettes, and beautifully made socks for the cosier months ahead.
We have revised this line since you edited it.
P2 · Everyday luxury EditedRevised since your edit
We make soft, beautiful socks using the world’s finest fibres.
A necessary luxury, everyday.
We have revised this line since you edited it.
P3 · The foundation of your day EditedRevised since your edit
Socks shouldn’t be an afterthought, they’re the foundation of your day.
Ours are made from the world’s finest natural fibres; warm, soft, and made to last.
We have revised this line since you edited it.
P4 · Press EditedRevised since your edit
Called one of the best of British by Harper’s Bazaar.
Soft, beautiful socks in the finest natural fibres.
We have revised this line since you edited it.
P5 · Colour and range EditedRevised since your edit
Rich colour palettes in the world’s finest natural fibres.
From grounded neutrals to confident brights, our socks are made for everyone.
We have revised this line since you edited it.
Headlines
H1Upgrade your sock drawerEdited
Your line, unchanged. £6,353 at 2.15x, your highest-volume headline
We have revised this line since you edited it.
H2An essential redefined.Edited
Your line, unchanged. £1,196 at 3.11x, your best-returning headline
We have revised this line since you edited it.
H3Good things come in PairsEdited
Your line, unchanged. £5,004 at 2.08x
We have revised this line since you edited it.
H4A new season in PairsEdited
NEW. Your own new season page heading, word for word
We have revised this line since you edited it.
H5Cosy season starts hereEdited
NEW. The seasonal, of-the-moment line. Rotates in ahead of "Find your perfect Pairs" (£2,367 at 2.22x)
We have revised this line since you edited it.
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