Pairs SocksKova Commerce

Autumn 2026

9 September 2026  ·  The copy for your twelve new autumn images. One set of five primaries and five headlines runs across all of them, so the pictures are the only thing that changes between the ads. Four of the five headlines and four of the five primaries are your own words, either lines that have already earned in the account or wording taken straight off your new season page.
How to review: Anything with a pencil is editable, just click and type over it. Mark each one Approve or Reject. Your edits and choices save to this page automatically and Casey can see them, so you can close it and come back whenever you like.

When you are done, press Send to Casey at the bottom of the page. That just tells Casey you have finished and gives a copy that can be pasted straight into the ads.
The Condé Nast Traveller quote needs confirming before that image runs
One of the twelve carries "One of life’s little luxuries" credited to Condé Nast Traveller. We cannot find it on your site and it has never run in your ads, so we have deliberately kept it out of the written copy until you confirm it. Send us the piece or the date it ran and it is fine to use. If it cannot be sourced, that image needs a different overlay before launch. The Harper’s Bazaar quote on the other two is already confirmed and stays.
The yellow text on "Back to routine" may be hard to read on a phone
It is yellow type over a pale grey background, which is the lowest contrast of the twelve. It will be fine on a big screen and marginal on a phone in daylight. A white version of the same image would remove the risk. Happy to run it as is if you would rather keep the yellow, it is your call, we just do not want to lose the line.
The Quadrant collage puts the words across a join
On the four-up version of "Pairs worth getting dressed for", the text and the Pairs logo sit across the seam between panels, so parts of both land on a pale patch. The single-image version of the same line is clean. Worth either nudging the type or letting the single image carry that message on its own.
One new headline to approve
"A new season in Pairs" is the only line here you have not run before, and it is your own new season page heading. Everything else is your own wording put back as it was.
Nothing in this round is about gifting
All twelve are self-purchase. Your gift sets and gift boxes are live on the site and Q4 is close, so if you want gifting ads before Christmas that is a separate shoot and a separate copy round. Tell us if you want it in the diary and we will plan the timing back from the last posting dates.
Autumn 2026 — all twelve images12 statics · 5 primaries · 5 headlines · no discount
Cold and broad audiences on the Post Rebrand Evergreen campaign. No offer on this round.
Sends to /
All ten lines ride on all twelve images, and Meta matches the line to the person. Four of the five primaries are wording that has already earned money in your account, kept at their original length. The fifth is lifted off your own new season page, so the ad and the page it clicks through to say the same thing. Only one headline here is new.

Primary Text

P1 · The new season EditedRevised since your edit
A new season means returning to the things we love. Natural fibres, rich colour palettes, and beautifully made socks for the months ahead.
We have revised this line since you edited it.
P2 · Everyday luxury EditedRevised since your edit
We make soft, beautiful socks using the world’s finest fibres. A necessary luxury, everyday.
We have revised this line since you edited it.
P3 · The foundation of your day EditedRevised since your edit
Socks shouldn’t be an afterthought, they’re the foundation of your day. Ours are made from the world’s finest natural fibres; warm, soft, and made to last.
We have revised this line since you edited it.
P4 · Press EditedRevised since your edit
Called one of the best of British by Harper’s Bazaar. Soft, beautiful socks in the finest natural fibres.
We have revised this line since you edited it.
P5 · Colour and range EditedRevised since your edit
Rich colour palettes in the world’s finest natural fibres. From grounded neutrals to confident brights, our socks are made for everyone.
We have revised this line since you edited it.

Headlines

H1 Upgrade your sock drawer Edited
Your line, unchanged. £6,353 at 2.15x, your highest-volume headline
We have revised this line since you edited it.
H2 An essential redefined. Edited
Your line, unchanged. £1,196 at 3.11x, your best-returning headline
We have revised this line since you edited it.
H3 Good things come in Pairs Edited
Your line, unchanged. £5,004 at 2.08x
We have revised this line since you edited it.
H4 Find your perfect Pairs Edited
Your line, unchanged. £2,367 at 2.22x
We have revised this line since you edited it.
H5 A new season in Pairs Edited
NEW. The only new line here. It is your own new season page heading
We have revised this line since you edited it.
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